Unlock
Through
insightful
storytelling
Growth
Breaking Down Data to Build Up Growth
...WHY?
So decisions are driven by clarity, not guesswork.
I’m a results-driven digital strategist and product marketer with five years of experience turning data into impactful storytelling that drives demand. Specializing in Google Ads, Meta Ads, and GA4, I create performance-driven strategies that go beyond visibility to ensure every marketing effort is measurable, scalable, and optimized for growth. By blending analytical insights with compelling messaging, I craft campaigns that not only capture attention but also convert interest into long-term success.
My Toolbox
Data Analysis and Visualization
Experience using BigQuery alongside Tableau and Looker Studio to create interactive dashboards and actionable insights. I integrate data from GA4 and Adobe Analytics into BigQuery, allowing for seamless analysis and visualization. This combination empowers me to deliver comprehensive, data-driven reports that drive business decisions.
Google Ads Management
I’ve mastered Google Ads, with a particular focus on Search and Performance Max campaigns. I go beyond conversions, ensuring a holistic approach to campaign health by analyzing and optimizing multiple KPIs. In my current role, I manage over $200,000 in ad spend each month.
Meta Ads Creation
I’ve had the opportunity to steer Facebook Ads campaigns with over $1,000,000 in monthly ad spend, transforming data into engaging stories. As a self-proclaimed creative geek, I love the thrill of a well-crafted A/B test. But it’s not just about the numbers for me. I’m passionate about the art of audience targeting, constantly refining and segmenting to make sure the right message reaches the right people at exactly the right moment.
CRO and Lead Acquisition
Optimizing for impact, not just impressions. I specialize in conversion rate optimization and lead acquisition, ensuring every marketing effort translates into measurable growth. By leveraging data-driven testing, audience segmentation, and strategic messaging, I refine digital campaigns to attract high-intent leads while reducing acquisition costs.
Real Strategies, Real Impact
Partnering with Western Union, I repositioned their digital services to drive measurable engagement and market expansion. By shifting the focus from retail to digital-first messaging, I optimized ad performance and acquisition strategies to outpace competitors. This data-driven approach not only increased digital adoption but also strengthened Western Union’s presence in key international markets, unlocking new revenue opportunities and elevating their product positioning.
Collaborating with Arizona Game and Fish, I leveraged donation performance data to uncover key trends and optimize fundraising strategies. By translating complex analytics into clear, actionable insights, I developed data-driven recommendations to enhance donor engagement and maximize revenue potential. My strategic approach not only informed marketing decisions but also refined audience targeting to drive higher conversion rates and long-term donor retention.
At Lisa Leonard Designs, I harnessed data-driven insights to refine creative strategy and maximize campaign performance. Through rigorous A/B testing, I optimized messaging and ad creative to improve conversion rates and engagement. This iterative approach not only enhanced immediate campaign results but also uncovered valuable audience trends, informing long-term marketing strategies and future product positioning.
At Vesta, I designed and executed a strategic PPC test to determine the impact of pricing positioning on lead acquisition. By comparing performance metrics—click-through rates, conversions, and overall conversion rates—I analyzed how highlighting affordability influenced user engagement and lead generation. These insights directly informed pricing strategy adjustments, optimizing campaign efficiency and improving acquisition performance.
I manage a dynamic portfolio of 30+ Avenue5 properties, optimizing marketing strategies to drive growth and streamline operations. My expertise in client relations has been instrumental in strengthening partnerships and expanding business at Dyverse. I'm responsible for onboarding over 10 new clients across different portfolios due to my ability to demonstrate the value to digital marketing to my clients.